https://www.kwamelovell.com/blog daily 0.75 2025-07-27 https://www.kwamelovell.com/blog/https/mailchimp/cliquestudios/why-fly-when-you-can-train monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/0513e853-51c3-4451-a357-2b9ad006553f/amtrak.png Blog - On The Right Track - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/e40f7cfd-41e3-430c-8a9d-322919f86129/Impact-Effort+Traveling.png Blog - On The Right Track - Make it stand out The Impact Effort Matrix acts as a decision-making tool to prioritize goals and manage resources more effectively. https://www.kwamelovell.com/blog/https/mailchimp/cliquestudios/should-you-love-it-or-list-it monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/e50731a9-df11-4cdb-b52d-0033208c26ba/before.jpeg Blog - Open Sightline - Make it stand out A young family’s first floor featured under-utilized areas and separated rooms, making already limited square footage seem smaller. The plus? Their close proximity to the beach. https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/d3a4de59-5cb2-4f98-a91b-f258a07e5618/after.jpeg Blog - Open Sightline - Make it stand out Their renovation provided them with an open floor plan for better sightline and traffic flow along with a larger kitchen and added home office. The color palette and nautical aesthetic hark back to the family’s west coast origins. https://www.kwamelovell.com/blog/https/mailchimp/cliquestudios/solving-global-problems monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/70d76fce-83cf-47af-a8fb-c6943cc80dee/farmer1.jpeg Blog - A Global Problem, Reframed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kwamelovell.com/blog/https/us12adminmailchimpcom/campaigns/showid14719174 monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/0784d89c-0512-4ef1-bd25-2018910bb193/alex-honnold-free-solo-summit-el-capitan.jpeg Blog - Iterate To Great - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kwamelovell.com/blog/tag/Product+Strategy monthly 0.5 https://www.kwamelovell.com/blog/tag/Problem+Definition monthly 0.5 https://www.kwamelovell.com/blog/tag/Project+Management monthly 0.5 https://www.kwamelovell.com/blog/tag/Systems+Thinking monthly 0.5 https://www.kwamelovell.com/blog/tag/User+Advocacy monthly 0.5 https://www.kwamelovell.com/blog/tag/User+Experience monthly 0.5 https://www.kwamelovell.com/blog/tag/Agile monthly 0.5 https://www.kwamelovell.com/blog/tag/Feature+Prioritization monthly 0.5 https://www.kwamelovell.com/blog/tag/Journey+Mapping monthly 0.5 https://www.kwamelovell.com/blog/tag/Evaluative+Research monthly 0.5 https://www.kwamelovell.com/home daily 1.0 2026-01-19 https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/b6caceb9-444e-4b6a-8b54-e869f4eb2812/Selfie.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/cf98b4ff-01ad-4f51-a44a-f1da8ab78159/Group+1+%282%29.png https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/b515785d-32fd-4958-902c-28f1e5e3e26b/NU+Path+Homepage.1.png https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/da03ba44-f285-4867-9940-6b0e1bbfd788/CHM+Mobile+Homepage.png https://www.kwamelovell.com/about-4 daily 0.75 2026-01-20 https://images.squarespace-cdn.com/content/v1/5ee7f22d713b3e63608b76e8/1611974892708-VQMON1BCWSS5H37ERKA9/Screen+Shot+2020-08-04+at+11.44.36+AM.png About Me - NICE TO MEET YOU! I’m Kwame. I’m a cinephile, a cocktail nerd, a writer, a yogi, an immigrant and more. I’m the kind of person who walks into a room and says, “There you are,” because I’m genuinely interested in people - who they are, what motivates them, and how they experience the world. For the past 15 years, I’ve worked at the intersection of brand strategy and experience design, translating human insight into cohesive, meaningful experiences. I bring strengths in brand architecture, mixed-methods research, and design ideation across enterprise, B2B, and consumer products. As a strategist with a researcher's curiosity and a designer's eye, I help teams navigate uncertainty by connecting user insights to business impact. 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