Key Insights
What did I learn?
Platform Expectations
Calling is not a preferred means of inquiring details or booking for users.
Users desire discounts/incentives from new platforms.
When it comes to general directory services, users have strong affinity for Yelp and Google for the credibility they offer.
Consumer Habits
Users generally know what restaurants they want.
Users order in much more than dine out.
When they do dine out, it’s to re-connect safely with friends and loved ones for specialty occasions and to avoid social isolation.
There still remains a strong desire to dine out even though Covid 19 safety protocols are important to users.
“Nearly 8 in 10 adult consumers said their favorite restaurant foods delivered flavor and taste sensations that couldn’t be duplicated at home, and 6 in 10 said restaurants are an essential part of their lifestyles”
Recommendations
Axe the pay per call/site visit model